Digital Marketing Coordinator

The Association of Equipment Manufacturers (AEM) is hiring a Digital Marketing Coordinator! We are looking to connect with service-oriented professionals who would enjoy variety and challenge within our Marketing team. This position will support content management, data analytics, email marketing, and provide other digital marketing services as an internal service provider.

Responsibilities: 
Email Marketing

• Design and execute promotional emails, around 20 per month.
• Conduct and advise on weekly and monthly email reporting, monthly lead generation reporting, and final event reporting.

• Manage website updates, around 10 per week, including uploading PDFs, update text, links, videos, and landing pages.
• Utilize back-end interface to update products, work with vendors to resolve issues, and manage AEM store requests for internal teams.
• Manage relationships with vendors for AEM store, Act-On, and Digital Marketing.
• Serve as a liaison between internal departments and Digital Marketing.

• Create landing page and manage promotional emails for events.
• Conduct post-event reporting and analysis.

• Maintain subscription management API with CRM.
• Ensure list management and correct tagging of records in CRM system.
• Maintain CRM data hygiene.
• Utilize SSO knowledge to assist committee members to support projects and share technical knowledge and user experience insights.

• Cross-collaborate with internal and external partners to coordinate timeline, budget, deliverables, and provide weekly metrics.
• Assist the sales team with defining revenue driving sponsorship opportunities for web, digital, email, paid social, etc., and provide timely reports.

• Strong background in web content management.
• Experience with email and digital marketing.
• General understanding of Single Sign On.
• Experience in coding (HTML, CSS), Microsoft Office, Google Analytics, content management systems, and email marketing automation.
• Exceptional attention to detail.
• Flexibility, adaptability, and strong verbal and written communication skills.
• Proven ability to provide internal and external customer service and collaboration.

• Certification in Digital Marketing and/or Data Analytics.
• Familiarity with association or event marketing.
• Strong understanding of SEO, UX design, KPIs, conversions and digital landing pages.

About AEM:   
Join us on this exciting journey where your growth matters, your voice is heard, and your well-being is a priority. We are all about innovation—passionate about pushing boundaries and making a difference in the industries we serve.
AEM is the leading organization in North America advancing construction and agriculture equipment manufacturers and their value chain partners in the global marketplace. In enabling growth together, AEM and its members build momentum for the equipment manufacturing industry and the markets it serves.